How do you announce your existence as a new business? Balloons, of course. We engaged Affairs Afloat to draw attention to Shoot Smart’s opening day in March 2011. Since then, Affairs Afloat has provided a celebratory spirit in the range on July 4, Halloween, and our first anniversary. This company offers great service, a wide selection of balloons, very reasonable prices, and endless creativity in designing a “look” for a specific occasion. They are in and out quickly for set up and take down with little or no disruption to the business.

Shoot Smart hosted a national event called “National Take Your Daughter to the Range Day.” This event, for girls from ages 8 to age 16, targets new shooters. Our challenge? To turn a gun range into a girlie party. Affairs Afloat met this challenge with an array of pink flowers, pink, trees, and pink guns — all made of balloons — that turned the gun range into an amusement park for the day. Everyone was at ease. We couldn’t have asked for more. We consider Affairs Afloat to be a great marketing partner for our business.